Minggu, 20 Oktober 2013

4 Alternatives to Google AdWords

Many think that Google AdWords is the only tool dedicated and available to perform a study such as a keyword search, but it isn't so, today I refute this idea by collecting some alternatives that, although are not equal to Google AdWords, at least encourage us to make good keyword analysis for the SEO of our website.

alternatives to google adwords

Going back a bit, for those unfamiliar with the main features and tools of Google AdWords, we can find a very simple interface yet complete in every sense.

- AdWords appearance has changed, however there is a chance of returning to the old design;
- allows you to place a phrase or keyword, a web site and use the categories;
- for a better keywords search, you can apply filters such as location, language and add custom fields (competition, local or global monthly searches, CPC, Ad share, etc.);
- displays keyword ideas in columns with the amount of local and global monthly searches and approximate CPC;
- you can download keyword ideas, search results in a format to open with Excel.

Having recalled and refreshed the memory a little with the characteristics of AdWords, now it is time to learn about other options both free and paid.

Google AdWords Alternatives


Bing Webmaster Tools: Bing may not be the tool that we had first thought of, however it wants to provide the best conditions for studying keywords.


After we register, to access the tool, go to Diagnostics & Tools and click on the second option on the list: Keyword Research.

SEMRush: Other freemium alternative that displays a very complete report of a particular keyword or website. However, it has limitations and if you opt for a PRO recurring plan you need to pay a monthly membership from $69.95 per month.

Ubersuggest: This nice and simple online tool searches keywords suggestion as well as potential titles for an article. Personally, I recommend it 100%.

Keyword Eye: If you are looking to perform a keyword research on a particular region, Keyword Eye will be your help. It also has the option of requesting the display of search volume or AdWords competition and a full report of anchor text, keywords and domain.

At first it offers a free plan with limitations and to enjoy all other benefits, we have to pay $9.99 per month.

How to Add Google Analytics to Blogger

Google Analytics is a platform created with the purpose of helping us to track the number of visits and page views on our blog, which also uses several filters to check exactly from where the visitors are coming via standard or custom reports.

Google Analytics is the leading free tool that has a good relationship with the internet marketing and offers suggestions and improvements or benefits for our website.

As Analytics is part of the variety of Google tools like Blogger, many bloggers still don't know if it is possible to add the tracking code in Blogger. Implementing analytics in Blogger is very quick and easy, so you don't need to be experts or web developers. Here's a small guide for placing the Google Analytics tracking ID on our blog.

google analytics

Implementing Google Analytics on Blogger


1. Do you have a Google Analytics account? Then it's perfect. If you don't have one, please Register.
2. Within the account, we'll go to Admin and in the Property column, click the menu, then click Create new property, where we enter the information from the website.

create new property in google analytics

3. Click on "Get Tracking ID" and it will provide a box with a code, select and copy the code (CTRL + C).

get google analytics tracking id

4. Now let's go to our Blogger account.
5. Look for your blog and click on it, then go to Template > click the Edit HTML button and paste the code previously generated in Analytics before the </head> tag (CTRL + F in order to find it).

And this would be the entire procedure. Within about 24 hours, we shall see the first statistics of our blog in Google Analytics, otherwise check the following:

- Double check that the code has no spaces or characters.
- Doesn't have errors in the configuration
- There are no poor implementation of the filters.
- The Flash plugin is working or javascript is enabled.
- You will have minor issues if you are receiving visits from China (this conflict is not yet solved, according to Google).

Sabtu, 19 Oktober 2013

How to Increase Alexa Ranking of your Blog

The Alexa Rank in its time may have been pretty important for the SEO, however, these days is already losing its importance due to the changes in the algorithm that Google applies from time to time.

The company displays information about visitors of a website, which in turn, classifies this in a ranking, generating estimated statistics about visitor traffic and links pointing to the website. In a few words, the Alexa Rank does not directly affect SEO, but rather serves as a reference for measuring the traffic type, popularity by country and other metrics.

boost alexa rank
If you would like to enrich or have a good Alexa Rank of your website, here some ways to do it, with short-term results.

alexa rank

5 Ways to Increase the Alexa Rank

Daily Content: Try to publish at least 2 articles per day and within a month you may start to see some changes in the Alexa ranking.

Install Alexa Rank widgets: Besides notifying about the results of your Alexa ranking, they will also provide an estimate of how many backlinks your website has. There are three types of widgets: button with ranking and links, the other one with the ranking only, and finally, a graph with daily records of visits. Traffic Widgets

Alexa Toolbar: From experience, I would recommend installing the Alexa Toolbar, because once we access the website, Alexa will count this visit and thus, we may get better results in the ranking. Besides this, the toolbar will also provide you more information about the backlinks of a web site, popular pages, reviews, and more.

Request a review: To calculate the Alexa ranking of a website, not only the amount of daily and monthly visits will make a site popular, but the number of reviews or opinions made with stars will also play a role in the ranking. Ask your readers to do a review or purchase Alexa opinions about your website.

Number of backlinks: As I said before, the number of visits and reviews about a website used to calculate the Alexa rank, and the total number of quality backlinks, may increase the likelihood of achieving a higher ranking for your website.

On-Page SEO Tips for Blogger

We know that SEO Off Page refers to the search engine optimization techniques that can be done outside of your website, such as link wheels, reviews, social bookmarking, social media (references and followers), sidebar links, among other techniques. However, without a proper on-page seo optimization, all would sum up to a non-optimized webpage without quality, which will not reach the traffic expected to have. This is mostly because search engines (especially Google) pay much attention to the alt and title tags (for images), meta tags, internal links, robots and so on, in order to display the content of your web page to the user who made a specific query in the search.

To never fall in this depression of search engine optimization, you can choose a good and reliable blog platform like Blogger. If you are working only on Blogger, here are some on-page optimization tips that might help you to become successful in the blogging world and increase the daily traffic to your blog.
seo on-page optimization for blogger

Basic On-Page SEO Tips For Blogger

Optimization of the robots.txt file: besides alerting Google search engine, this file also helps us to prevent certain pages being indexed by Google in order to protect our blog against duplicate content issues.

Title optimization: In the default blogger template, post titles are not optimized properly for the search engines. To solve this, we need to touch some code in the design and optimize both page and post titles.

Image optimization: Whether your blog is about pictures or images as general topics, by simply adding a keyword related to articles, compressing the image and putting the title="" and alt="' tags, we would be optimizing SEO On-Page a little bit more.

Internal links: Internal links within posts on our blog will not only increase page views but will also help us to be well ranked in search engines.

Blog's loading time: When you start with a blog either new or old, it's important to offer a user experience filled with a fast loading time. Search engines give higher priority to a faster blog than to a slow or saturated one.

Using Google Webmaster Tools: After making sure that your blog is 100% SEO, this amazing Google tool will provide you support with both fast indexing and broken links, HTML improvements, page errors and many other specific suggestions for your website.

Got any other ideas or thoughts about natural and positive techniques to improve the On Page SEO on a web page?

Express them in a comment!

Adding a Meta Description to Blogger

An important part of a good SEO is the implementation of meta tags, which are commonly located in the header of our website, that are being, in the same time, invisible to users visiting the site. Well, to be more succinct, these tags have only one purpose: to include information about the page such as author name, date, key word, description, title, among others.

However, here we will only mention one, which is the meta description in Blogger. This description will appear as a fragment in the search results and as a description when sharing on Google+, Facebook and other social networks. A clear and precise description increases the chances of getting more clicks or visits.
As we will work only on the Blogger platform, here I will leave a little guide to easily add a meta description.

Meta Description in Blogger


The first thing we will do is going to our Blogger dashboard and from there, go to Settings > Search preferences > Meta Tags > Description and click on Edit.

meta description

Then check the box "Yes" to enable search description. Finally, click the "Save Changes" button.

Adding Meta Description To individual Posts


Now we will focus on adding the meta description to individual pages. Simply edit the page or post, look for the Search Description setting, and there we enter the text and save by clicking the Done button.


And that's it. However it is best to test if it works and we will do so with the MetaChecker online tool, where we only have to introduce the url of a post or page, click Analyze and then it will show the results, including a complete analysis of keywords, on-page seo , meta tags, URLs, current server status and a rating bar that goes from Horror to Excellent.

If none of the meta descriptions appear (rarely fails), we can do the process manually, but it requires us to touch a bit of code. In this case, go to Template > Edit HTML and insert before <b:skin><![CDATA[ the following code:
<b:if cond='data:blog.metaDescription != &quot;&quot;'>
  <meta expr:content='data:blog.metaDescription' name='description'/>
</b:if>
Of course, we will use again the previously mentioned tool to ensure that the description is placed correctly and if all goes well, our blog would be ready to face a good SEO.

Rabu, 16 Oktober 2013

Unusual account behaviors, strange network patterns, unexplained configuration changes, and odd files on systems can all point to a potential breach

Top 15 Indicators Of Compromise
Ericka Chickowski
Unusual account behaviors, strange network patterns, unexplained configuration changes, and odd files on systems can all point to a potential breach                    

In the quest to detect data breaches more quickly, indicators of compromise can act as important breadcrumbs for security pros watching their IT environments. Unusual activity on the network or odd clues on systems can frequently help organizations spot attacker activity on systems more quickly so that they can either prevent an eventual breach from happening -- or at least stop it in its earliest stages. According to the experts, here are some key indicators of compromise to monitor (in no particular order):
 
1. Unusual Outbound Network Traffic
Perhaps one of the biggest telltale signs that something is amiss is when IT spots unusual traffic patterns leaving the network. "A common misperception is that traffic inside the network is secure," says Sam Erdheim, senior security strategist for AlgoSec. "Look for suspicious traffic leaving the network. It's not just about what comes into your network; it's about outbound traffic as well." Considering that the chances of keeping an attacker out of a network are difficult in the face of modern attacks, outbound indicators may be much easier to monitor, says Geoff Webb, director of solution strategy for NetIQ. "So the best approach is to watch for activity within the network and to look for traffic leaving your perimeter," he says. "Compromised systems will often call home to command-and-control servers, and this traffic may be visible before any real damage is done." 2. Anomalies In Privileged User Account Activity
The name of the game for a well-orchestrated attack is for attackers to either escalate privileges of accounts they've already compromised or to use that compromise to leapfrog into other accounts with higher privileges. Keeping tabs on unusual account behavior from privileged accounts not only watches out for insider attacks, but also account takeover. "Changes in the behavior of privileged users can indicate that the user account in question is being used by someone else to establish a beachhead in your network," Webb says. "Watching for changes -- such as time of activity, systems accessed, type or volume of information accessed -- will provide early indication of a breach." 3. Geographical Irregularities
Whether through a privileged account or not, geographical irregularities in log-ins and access patterns can provide good evidence that attackers are pulling strings from far away. For example, traffic between countries that a company doesn't do business with offers reason for pause. "Connections to countries that a company would normally not be conducting business with [indicates] sensitive data could be siphoned to another country," says Dodi Glenn, director of security content management for ThreatTrack Security. Similarly, when one account logs in within a short period of time from different IPs around the world, that's a good indication of trouble. "As to data-breach clues, one of the most useful bits I've found is logs showing an account logging in from multiple IPs in a short time period, particularly when paired with geolocation tagging," says Benjamin Caudill, principal consultant for Rhino Security. "More often than not, this is a symptom of an attacker using a compromised set of credentials to log into confidential systems." 4. Other Log-In Red Flags
Log-in irregularities and failures can provide excellent clues of network and system probing by attackers. "Check for failed logins using user accounts that don't exist -- these often indicate someone is trying to guess a user's account credentials and gain authorization," says Scott Pierson, product specialist for Beachhead Solutions, explaining that unusual numbers of failed log-ins for existing accounts should also be a red flag. Similarly, attempted and successful log-in activity after hours can provide clues that it isn't really an employee who is accessing data. "If you see John in accounting logging onto the system after work hours and trying to access files for which he is not authorized, this bears investigation," says A.N. Ananth, CEO of EventTracker. 5. Swells In Database Read Volume
Once an attacker has made it into the crown jewels and seeks to exfiltrate information, there will be signs that someone has been mucking about data stores. One of them is a spike in database read volume, says Kyle Adams, chief software architect for Junos WebApp Secure at Juniper Networks. "When the attacker attempts to extract the full credit card database, it will generate an enormous amount of read volume, which will be way higher than you would normally see for reads on the credit card tables," he says. 6. HTML Response Sizes
Adams also says that if attackers use SQL injection to extract data through a Web application, the requests issued by them will usually have a larger HTML response size than a normal request. "For example, if the attacker extracts the full credit card database, then a single response for that attacker might be 20 to 50 MB, where a normal response is only 200 KB," he says. 7. Large Numbers Of Requests For The Same File
It takes a lot of trial and error to compromise a site -- attackers have to keep trying different exploits to find ones that stick. And when they find signs that an exploit might be successful, they'll frequently use different permutations to launch it. "So while the URL they are attacking will change on each request, the actual filename portion will probably stay the same," Adams says. "So you might see a single user or IP making 500 requests for 'join.php,' when normally a single IP or user would only request that page a few times max." 8. Mismatched Port-Application Traffic
Attackers often take advantage of obscure ports to get around more simple Web filtering techniques. So if an application is using an unusual port, it could be sign of command-and-control traffic masquerading as "normal" application behavior. "We have noticed several instances of infected hosts sending C&C communications masked as DNS requests over port 80," says Tom Gorup, SOC analyst for Rook Consulting. "At first glance, these requests may appear to be standard DNS queries; however, it is not until you actually look at those queries that you see the traffic going across a nonstandard port. " [Your organization's been breached. Now what? See Be the first to comment.] 9. Suspicious Registry Or System File Changes
One of the ways malware writers establish persistence within an infected host is through registry changes. "Creating a baseline is the most important part when dealing with registry-based IOCs," Gorup says. "Defining what a clean registry is supposed to contain essentially creates the filter against which you will compare your hosts. Monitoring and alerting on changes that deviate outside the bounds of the clean 'template' can drastically increase security team response time." Similarly, many attackers will leave behind signs that they've tampered with a host in system files and configurations, says Webb, who has seen organizations more quickly identify compromised systems by looking for these kinds of changes. "What can happen is that the attacker will install packet-sniffing software to harvest credit card data as it moves around the network," he says. "The attacker targets a system that can watch the network traffic, then installs the harvesting tool. While the chances of catching the specific harvesting tool are slim -- because they will be targeted and probably not seen before -- there is a good chance to catch the changes to the system that houses the harvesting tool." 10. DNS Request Anomalies
According to Wade Williamson, senior security analyst for Palo Alto Networks, one of the most effective red flags an organization can look for are telltale patterns left by malicious DNS queries. "Command-and-control traffic is often the most important traffic to an attacker because it allows them ongoing management of the attack and it needs to be secure so that security professionals can't easily take it over," he says. "The unique patterns of this traffic can be recognized and is a very standard approach to identifying a compromise." Gorup agrees that DNS exfiltration can be "extremely loud." "Seeing a large spike in DNS requests from a specific host can serve as a good indicator of potentially suspect activity," he says. "Watching for patterns of DNS requests to external hosts, compared against geoIP and reputation data, and implementing appropriate filtering can help mitigate C&C over DNS."

11. Unexpected Patching Of Systems
Patching is generally a good thing, but if a system is inexplicably patched without reason, that could be the sign that an attacker is locking down a system so that other bad guys can't use it for other criminal activity. "Most attackers are in the business of making money from your data -- they certainly don't want to share the profits with anyone else," Webb says. "It sometimes does pay to look security gift horses in the mouth."

More Security Insights

12. Mobile Device Profile Changes
As attackers migrate to mobile platforms, enterprises should keep an eye on unusual changes to mobile users' device settings. They also should watch for replacement of normal apps with hostile ones that can carry out man-in-the-middle attacks or trick users into giving up their enterprise credentials. "If a managed mobile device gains a new configuration profile that was not provided by the enterprise, this may indicate a compromise of the user's device and, from there, their enterprise credentials," says Dave Jevans, founder and CTO of Marble Security. "These hostile profiles can be installed on a device through a phishing or spear-phishing attack." 13. Bundles Of Data In The Wrong Places
According to EventTracker's Ananth, attackers frequently aggregate data at collection points in a system before attempting exfiltration. "If you suddenly see large gigabytes of information and data where they should not exist, particularly compressed in archive formats your company doesn't' use, this is a telltale sign of an attack," he says. In general, files sitting around in unusual locations should be scrutinized because they can point to an impending breach, says Matthew Standart, director of threat intelligence at HBGary. "Files in odd places, like the root folder of the recycle bin, are hard to find looking through Windows, but easy and quick to find with a properly crafted Indicator of Compromise [search]," Standart says. "Executable files in the temp folder is another one, often used during privilege escalation, which rarely has a legitimate existence outside of attacker activity." 14. Web Traffic With Unhuman Behavior
Web traffic that doesn't match up with normal human behavior shouldn't pass the sniff test, says Andrew Brandt, director of threat research for Blue Coat. "How often do you open 20 or 30 browser windows to different sites simultaneously? Computers infected with a number of different click-fraud malware families may generate noisy volumes of Web traffic in short bursts," he says." Or, for instance, on a corporate network with a locked-down software policy, where everyone is supposed to be using one type of browser, an analyst might see a Web session in which the user-agent string which identifies the browser to the Web server indicates the use of a browser that's far removed from the standard corporate image, or maybe a version that doesn't even exist." 15. Signs Of DDoS Activity
Distributed denial-of-service attacks (DDoS) are frequently used as smokescreens to camouflage other more pernicious attacks. If an organization experiences signs of DDoS, such as slow network performance, unavailability of websites, firewall failover, or back-end systems working at max capacity for unknown reasons, they shouldn't just worry about those immediate problems. "In addition to overloading mainstream services, it is not unusual for DDoS attacks to overwhelm security reporting systems, such as IPS/IDS or SIEM solutions," says Ashley Stephenson, CEO at Corero Network Security. "This presents new opportunities for cybercriminals to plant malware or steal sensitive data. As a result, any DDoS attack should also be reviewed for related data breach activity." Have a comment on this story? Please click "Add Your Comment" below. If you'd like to contact Dark Reading's editors directly, send us a message.

http://www.darkreading.com/attacks-breaches/top-15-indicators-of-compromise/240162469?cid=NL_DR_Weekly_240162469&elq=a0daef34e2204565ae33741709d4aea8

Five gardening tips to improve your vulnerability management program


http://securityintelligence.com/5-gardening-tips-to-improve-your-vulnerability-management-program/

I’m always gardening and looking for great plant deals at local nurseries or practical gardening tips in magazines and newspapers that I can apply to my garden, especially during these dog days of summer.
Recently, as I was browsing the Saturday newspaper for ‘end of season discounts’ at local nurseries, I came across an article about ‘tidying up’ your garden as the end of the growing season approaches.
As I was reading the article, I was intrigued by the similarities of these gardening tips with some common sense security practices you can apply to your infrastructure.
Here’s a list of five gardening tips juxtaposed with my version of a ‘end of summer’ to-do list to tidy up you vulnerability management program. Judge for yourself:
Tip for your..GardenVulnerability Management Program
Visit your gardenThe best deterrent to minimizing garden problems is to catch them early.  By getting out to the garden as often as possible, you can stop problems from becoming bigger.Continuous log monitoring of critical applications, servers, infrastructure and network flows are the best deterrent to catch and fix problems early on before they become compromises and result in loss of data or resources.
Aggressively look for pestsWhile mother nature has ways of dealing with pest challenges, look under leaves and remove by hand, its very effective to target specific pests without harming the beneficials.Malware can attack many different access points and can hide in many discreet locations that can be difficult to detect and remove. Intelligent vulnerability scanning tools use correlated event data from critical assets, network activity and behavioral changes to look for well hidden malware and help security teams prevent breaches by selectively removing vulnerabilities  with the appropriate remediation plans.
Remove diseased leaves and plantsOne of the most effective ways so of keeping plant diseases from spreading is to tackle existing problems. Cut pull or remove parts that look diseased.Malware attacks against infrastructure can be prevented with  endpoint management tools that have the ability to remotely  manage endpoints, hardening them against future attacks and uninstalling suspicious malware.
Refresh your mulchOver a short period, mulch can break down and become less effective, keep a 2 to 3 inch layer over the so it does wonders, from suppressing weed growth, keeping soil borne disease off foliage, to holding in moistureOver time, most security defenses require a refresh.  By subscribing to information threat feeds, you can add a beneficial layer of security to stay on top of the latest threats and update your security defenses with preemptive protection against a wide variety of Internet threats.  IPS virtual patching tools that get regular updates provide that protective layer of security to hold back unwanted malware and at the same time, safeguard your data from leaving your organization.
Cut your lossesWhile some added attention now will re-invigorate plants, cut your losses and pull the ones beyond hope from your gardenOlder generation security tools aren’t effective at protecting your organization from advanced threats, and are difficult to maintain, requiring a significant investment in staff.  Don’t be afraid to cut your losses  and yank these obsolete tools from your environment.  Reinvigorate with a security intelligence platform to optimize your infrastructure and be more proactive with your security defenses.
Taking proactive steps during these dog days of summer will provide just the encouragement you and your plants need to finish strong. This holds true for tidying up your vulnerability management program to ensure the security defenses are in place to protect the fruits of your labor.

 
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